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Mrs R. O. Negedu
HOD, Marketing
Introduction
Media everywhere including producers, film makers and events are looking for new ways to encourage advertising to consumers who grow increasingly deaf to advertising noise.
Marketing is a cluttered space, and brands need keep innovating to stand out, one way to do this is through marketing skills, tactics and strategies. How to have a "Marketer eye" when the sector undergoes a transformation is "The prove in the Marketing".
- You must write from the gut, touch people's emotions
- Forget being intellectual
- Branded Entertainment
- Up skill
- up skills in digital skills
- Know your consumers well
In this 21st Century, the knowledge of media marketing is most paramount as consumers hold tighter to their wallets.
The Department runs courses that could raise the standard of media marketing professionals in Nigeria and Africa. Media marketing executives are trained to face the modern challenges of the broadcast advertising effectively. It is also the corportae survival of the media through effective and efficient revenue generation.
Aim : The aim is to offer professional training on the operational rudiments of marketing especially in the broadcasting industries, private organizations and the individual who wants to upgrade themselves on marketing knowledge.
Eligibility : A minimum of five (5) credits including Mathematics and English in O'Level results (WAEC, NECO or GCE).
Basic Media Marketing
This course is designed for new entrants into media marketing profession who are possibly registered professional members of APCON.
Course Content :
- Behavioural Aspect of Media Marketing
- Effective Sales Strategy
- Introduction to Programme Planning and Development
- Principles of Marketing
- Marketing Information Research
- Introduction to Media Planning/Buying
- Commercial Operation
- Introduction to Mass Communication
- Credit Control
- Services Marketing (Media)
Intermediate Media Marketing
This course is designed for those participants who have completed the Basic Marketing Course successfully.
Course Content :
- Behavioral Aspect of Marketing II
- Customer Service and Satisfaction
- New Media/Direct Selling
- Commercial Production
- Law of Contract
- Media Public Relation
Advanced Media Marketing
This course is designed for those who have completed the intermediate course successfully and may be occupying managerial positions.
Course Content :
- Advertising Management
- Online Marketing
- Sales Management
- Product Planning anf Development
- Media and Social Environment